Marketing Revealed: Challenging the Myths

by Willem Burgers

Book Overview

This book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, promotion and distribution. All companies and managers can apply the practical advice in this fundamental text. You'll be surprised at how this book can help change the way you sell your products.

• Format: Paperback
• Language: English
• ISBN: 1349358916
• ISBN13: 9781349358915
• Release Date: December 2007
• Publisher: Palgrave MacMillan
• Length: 192 Pages
• Weight: 0.66 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"