Marketing Research

by Ronald M. Weiers

No Synopsis Available.

• Format: Hardcover
• Language: English
• ISBN: 0135576784
• ISBN13: 9780135576786
• Release Date: January 1984
• Publisher: Prentice Hall
• Length: 588 Pages

Customer Reviews

Definitely Useful & Fun Read!

It's not what it seems! Definitely not as boring as its cover. I have read certain books on the topic of marketing research, and this book is one of the most useful in practice. Also, it is not the typical research book that makes you yawn after having read the first 2 pages. It provides real examples, pictures of actual ads, discussions on the applications of the techniques etc., this book gives only what you "need" to know about marketing research. This is a keeper!! Of course, you must still at least have a background on the given topics (statistics, scaling, hypo testing, etc.).. Its still a research book after all...