Marketing Research: Delivering Customer Insight

by Alan Wilson

Book Overview

This core textbook provides students with a concise and user-friendly overview of the marketing research process, taking a refreshingly non-technical approach. The goal of this focused text is to equip students with the skills needed to interpret and implement the outcomes of such research to effectuate meaningful change. Keeping digital data and internet research at its heart, Marketing Research details the main stages of the research...

• Format: Paperback
• Language: English
• ISBN: 135200111X
• ISBN13: 9781352001112
• Release Date: January 2018
• Publisher: Red Globe Press
• Length: 385 Pages
• Weight: 2.15 lbs.
• Dimensions: 0.7" x 7.6" x 10.2"