Marketing Research with SPSS

by Katrien Wijnen, Wim Janssens, Patrick Van Kenhove, et al.

Suitable for undergraduate students studying Marketing Research.

Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method. This book bridges the gap.

A top author team offer a concise approach to analysing quantitative marketing research...

• Format: Paperback
• Language: English
• ISBN: 0273703838
• ISBN13: 9780273703839
• Release Date: April 2008
• Publisher: Financial Times Press
• Length: 456 Pages
• Weight: 1.50 lbs.
• Dimensions: 0.8" x 7.5" x 9.7"