Marketing Research: The Second Pacific Rim Edition

by Meredith Lawley

Marketing Research: The Second Pacific Rim edition reflectscontemporary developments and examples in Marketing Research. Thetext maintains the strengths of the original Aaker, Kumar and Daytext, and is presented in an engaging and accessible style. Avisual map evolves throughout the text, guiding students throughthe entire marketing research process step by step. The text retains a clear focus on marketing research as a toolfor helping organisations...

• Format: Paperback
• Language: English
• ISBN: 047081070X
• ISBN13: 9780470810705
• Release Date: May 2007
• Publisher: Wiley
• Length: 622 Pages