Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need

by Alan R. Andreasen

Book Overview

Marketing research is vital to part of organizational effectiveness in today's highly competitive marketplace. But many managers in small businesses with limited budgets consider it out of reach. In... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0787964190
• ISBN13: 9780787964191
• Release Date: September 2002
• Publisher: Jossey-Bass
• Length: 304 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.8" x 6.0" x 9.1"