The marketing research process

By Margaret Crimp

The Marketing Research Process is an invaluable introduction to marketing research. The authors and leading market research practitioners have achieved a textbook that focuses on the process of... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0135577101
• ISBN13: 9780135577103
• Release Date: January 1981
• Publisher: Prentice Hall
• Length: 250 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.7" x 8.9" x 6.0"