Marketing Research

by David A. Aaker, George S. Day, Vinay Kumar, et al.

Book Overview

Chapters have been updated and refined--there is new material on such topics as the uses of scanner data, geocoding, and ethics in research, and there are many new examples and discussion questions.... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0470317256
• ISBN13: 9780470317259
• Release Date: December 2009
• Publisher: John Wiley & Sons
• Length: 798 Pages
• Weight: 3.40 lbs.
• Dimensions: 1.3" x 8.3" x 10.1"

Customer Reviews

As is

Everything was as seller stated, a brand new book on time! Very happy witht the purchase!

Classic text on marketing research

A classic text - continually revised over the years and gets better every time. Had a prior edition during my MBA studies a decade ago and bought a recent edition; a great source of reference for marketing research & analysis.

Easy book

The definitions were easy to understand and the concepts were explained to a T. The cdrom that came with it was very helpful. The cdrom helped me to understand all of the statistics, correlations and regresion analysis graphs.

very good

It is a useful book. I want to have it.