Marketing Research

by David A. Aaker, George S. Day, Vinay Kumar, et al.

Book Overview

This text takes a "macro-micro-macro" approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. The book begins with a macro-level treatment... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1118156633
• ISBN13: 9781118156636
• Release Date: October 2012
• Publisher: Wiley
• Length: 768 Pages
• Weight: 3.30 lbs.
• Dimensions: 1.3" x 8.2" x 10.1"

Customer Reviews

As is

Everything was as seller stated, a brand new book on time! Very happy witht the purchase!

Classic text on marketing research

A classic text - continually revised over the years and gets better every time. Had a prior edition during my MBA studies a decade ago and bought a recent edition; a great source of reference for marketing research & analysis.

Easy book

The definitions were easy to understand and the concepts were explained to a T. The cdrom that came with it was very helpful. The cdrom helped me to understand all of the statistics, correlations and regresion analysis graphs.

very good

It is a useful book. I want to have it.