Skip to content
Scan a barcode
Scan
Hardcover Marketing Research Book

ISBN: 0470317256

ISBN13: 9780470317259

Marketing Research

Select Format

Select Condition ThriftBooks Help Icon

Recommended

Format: Hardcover

Condition: Very Good

$6.89
Save $251.06!
List Price $257.95
Almost Gone, Only 1 Left!

Book Overview

Completely revised and updated, this text is designed to meet the needs of business students and marketing researchers. Focusing on the logic of the research process, it discusses when to use... This description may be from another edition of this product.

Customer Reviews

4 ratings

As is

Everything was as seller stated, a brand new book on time! Very happy witht the purchase!

Classic text on marketing research

A classic text - continually revised over the years and gets better every time. Had a prior edition during my MBA studies a decade ago and bought a recent edition; a great source of reference for marketing research & analysis.

Easy book

The definitions were easy to understand and the concepts were explained to a T. The cdrom that came with it was very helpful. The cdrom helped me to understand all of the statistics, correlations and regresion analysis graphs.

very good

It is a useful book. I want to have it.
Copyright © 2024 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks® and the ThriftBooks® logo are registered trademarks of Thrift Books Global, LLC
GoDaddy Verified and Secured