Marketing Research Without SPSS

by Burns Alvin C., Al Burns, Associate Professor of English Ronald Bush

Now ranked the #1 selling Marketing Research book, this edition returns with an abundance of new and updated exercises, coverage, and features. Most notable is a special emphasis on online marketing... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0131412493
• ISBN13: 9780131412491
• Release Date: November 2002
• Publisher: Prentice Hall
• Length: 688 Pages