Marketing Research: New Methodology (Legend in Marketing)

by Vibrant Publishers and V. Kumar

Marketing Research: New Methodology by V. Kumar offers an innovative look at advanced research techniques, equipping readers with cutting-edge methods for real-world marketing insights. This book delves into modern approaches like machine learning applications, data mining, and real-time analytics that redefine traditional marketing research.

V. Kumar expertly unpacks the impact of AI and big data on customer behavior prediction, segmentation,...

• Format: Hardcover
• Language: English
• ISBN: 1636513166
• ISBN13: 9781636513164
• Release Date: November 2024
• Publisher: Vibrant Publishers
• Length: 370 Pages
• Weight: 1.47 lbs.
• Dimensions: 9.0" x 1.0" x 6.0"