Marketing Research: New Methodology

by Vibrant Publishers and V. Kumar

Marketing Research: New Methodology by V. Kumar offers an innovative look at advanced research techniques, equipping readers with cutting-edge methods for real-world marketing insights. This book delves into modern approaches like machine learning applications, data mining, and real-time analytics that redefine traditional marketing research.

V. Kumar expertly unpacks the impact of AI and big data on customer behavior prediction,...

• Format: Paperback
• Language: English
• ISBN: 1636513158
• ISBN13: 9781636513157
• Release Date: November 2024
• Publisher: Vibrant Publishers
• Length: 372 Pages
• Weight: 1.09 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"