Marketing Research: Methodological Foundations, 13th edition

by Dawn Iacobucci

For all the talk of "big data" and "marketing analytics"-it all starts here-you've got to know how to get data and what to do with data. MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS 13e, by Iacobucci and Churchill is recognized as the perennial authority and it continues to be the lead marketing research text in the industry.MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, 13th edition, offers readers (MBAs, EMBAs, advanced undergrads) a strong conceptual...

• Format: Paperback
• Language: English
• ISBN: B09RLY9DQY
• ISBN13: 9798791801487
• Release Date: February 2022
• Publisher: Independently Published
• Length: 360 Pages
• Weight: 1.84 lbs.
• Dimensions: 0.8" x 8.5" x 11.0"