Marketing Research Essentials

by Carl D. McDaniel, Roger H. Gates, Roger Gates

Book Overview

McDaniel and Gates stand out from the crowd When it comes to putting you on the frontlines of the marketing research industry, McDaniel and Gates stand out from the crowd. These authors deliver the hottest trends, insights, and advances in the field, with a focus on how marketing research is practiced today. Based on their successful Marketing Research, 6th Edition, this paperback text offers the same user-oriented, real-world focus, and cutting-edge...

• Format: Paperback
• Language: English
• ISBN: 0471684767
• ISBN13: 9780471684763
• Release Date: February 2005
• Publisher: Wiley
• Length: 512 Pages
• Weight: 2.04 lbs.
• Dimensions: 0.8" x 7.9" x 10.0"

Customer Reviews

Marketing Research

Ordered this text book for my son actually. He needed it for a college course. New it was very expensive, but we were able to order a used one in great shape for MUCH less! It arrived quickly and in good shape! Very good experience.