Marketing Research: Applications

by Vibrant Publishers and V. Kumar

"Marketing Research: Applications" by V. Kumar dives into the practical side of marketing research, providing a guide to implementing robust research methodologies in real-world scenarios. Designed for students, researchers, and business professionals, this book combines theory with hands-on applications, presenting a comprehensive framework for gathering, analyzing, and interpreting data to make informed marketing decisions. With a focus on contemporary...

• Format: Paperback
• Language: English
• ISBN: 1636513131
• ISBN13: 9781636513133
• Release Date: November 2024
• Publisher: Vibrant Publishers
• Length: 290 Pages
• Weight: 0.87 lbs.
• Dimensions: 9.0" x 0.7" x 6.0"