Marketing Research: Applications

by V. Kumar and Vibrant Publishers

"Marketing Research: Applications" by V. Kumar dives into the practical side of marketing research, providing a guide to implementing robust research methodologies in real-world scenarios. Designed for students, researchers, and business professionals, this book combines theory with hands-on applications, presenting a comprehensive framework for gathering, analyzing, and interpreting data to make informed marketing decisions. With a focus on contemporary...

• Format: Hardcover
• Language: English
• ISBN: 163651314X
• ISBN13: 9781636513140
• Release Date: November 2024
• Publisher: Vibrant Publishers
• Length: 292 Pages
• Weight: 1.23 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"