Marketing Research: An Integrated Approach [With CDROM]

by Alan M. Wilson and Alan Wilson

I am impressed by the simplicity and clarity of this book. The text stands out in its practicality and hands-on approach. Alan Wilson brings his rich research experience to this well-written, concise... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 027369474X
• ISBN13: 9780273694748
• Release Date: January 2006
• Publisher: Prentice Hall
• Length: 432 Pages
• Weight: 1.98 lbs.
• Dimensions: 0.9" x 7.4" x 9.7"