Marketing Research

by Thomas C. Kinnear

This applied approach to the management use of marketing research is organized according to the steps in the marketing research process. The changes to the fourth edition include expanded coverage of... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0079122523
• ISBN13: 9780079122520
• Release Date: December 1995
• Publisher: McGraw-Hill Companies
• Length: 888 Pages
• Weight: 3.40 lbs.
• Dimensions: 1.7" x 7.6" x 9.4"

Customer Reviews

Practical, useful, down to earth

This is an excellent book for anyone looking for practical information on marketing research. Lots of case studies that illustrate. COmprehensive in that it covers the topics in marketing research well, but organized and presented in a simple, easy to read format. Well-structured. More practical, less conceptual or theoretical... as it's an "applied approach."