Marketing Research: A Managerial Approach

by Al Marshall

Book Overview

Marketing Research: A Managerial Approach is a new textbook that explains the market research process in a way that is easy to understand. The author discusses the main elements (problem identification, methodologies, data collection, analysis, reporting) and also places a strong focus on digital and observation-based research to reflect their growing role in marketing research practice. Balanced coverage is given to both qualitative and quantitative...

• Format: Paperback
• Language: English
• ISBN: 1446256154
• ISBN13: 9781446256152
• Release Date: November 2023
• Publisher: Sage Publications Ltd
• Length: 296 Pages
• Weight: 1.17 lbs.
• Dimensions: 0.6" x 7.4" x 9.7"