Marketing Recorded Music: How Music Companies Brand and Market Artists

by Amy Macy, Clyde Rolston, Tammy Donham, et al.

This fourth edition of Marketing Recorded Music is the essential resource to help you understand how recorded music is professionally marketed. Updated to reflect the digital era, with new chapters on emerging media, streaming, and branding, this fourth edition also includes strategies for independent and unsigned artists. Fully revised to reflect international marketing issues, Marketing Recorded Music is accompanied by a companion...

• Format: Paperback
• Language: English
• ISBN: 0367693941
• ISBN13: 9780367693947
• Release Date: June 2022
• Publisher: Focal Press
• Length: 486 Pages
• Weight: 1.95 lbs.
• Dimensions: 1.1" x 7.5" x 9.3"