Marketing Public Relations-95-C

by Rene A. Henry

Henry tells the reader how to conduct all aspects of marketing public relations with knowledge of the rationale for each aspect -- from assembling a mailing list, to engineering a publicity event, to designing an entire public relations budget and program. Users gain an understanding of the complete process and the ability to creatively meet the needs of their respective organizations. Case histories are included along with how-to chapters on virtually...

• Format: Hardcover
• Language: English
• ISBN: 0813822084
• ISBN13: 9780813822082
• Release Date: May 1995
• Publisher: Iowa State Press
• Length: 281 Pages
• Weight: 1.30 lbs.
• Dimensions: 0.8" x 6.2" x 9.2"