Marketing Public Relations-95-C

by Rene A. Henry

Henry tells the reader how to conduct all aspects of marketing public relations with knowledge of the rationale for each aspect -- from assembling a mailing list, to engineering a publicity event, to... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0813822084
• ISBN13: 9780813822082
• Release Date: May 1995
• Publisher: Iowa State Press
• Length: 281 Pages
• Weight: 1.30 lbs.
• Dimensions: 0.8" x 6.2" x 9.2"