Marketing Public Relations: A Marketer's Approach to Public Relations and Social Media

by Gaetan T. Giannini

Book Overview

KEY BENEFIT Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognizes the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0136083005
• ISBN13: 9780136083009
• Release Date: January 2010
• Publisher: Prentice Hall
• Length: 291 Pages
• Weight: 1.05 lbs.