Marketing Psychology: The Paradigm in the Wings

by Gordon R. Foxall

Book Overview

Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the marketing firm. The book undertakes a behaviour analysis of consumer choice, based on a critical extension of radical behaviourism to the interpretation of human economic behaviour. This suggests that consumer behaviour is explained by locating it among...

• Format: Paperback
• Language: English
• ISBN: 1349398144
• ISBN13: 9781349398140
• Release Date: September 1997
• Publisher: Palgrave MacMillan
• Length: 203 Pages
• Weight: 0.57 lbs.
• Dimensions: 0.5" x 5.5" x 8.5"