Marketing: Principles for Students and Practitioners

by Manfred Bruhn

Learn about the principles of marketing - a textbook for students and practitioners

This textbook conveys the fundamental principles of marketing and consistently draws on practical experience. This application-oriented approach enables readers to analyze marketing problems and develop solutions independently. In this 16th edition, all chapters have been brought up to date. Compared to previous editions, the fact...

• Format: Paperback
• Language: English
• ISBN: 365845833X
• ISBN13: 9783658458331
• Release Date: January 2025
• Publisher: Springer
• Length: 287 Pages