Marketing Principles and Practice

by Dennis Adcock, Ray Bradfield, Al Halborg

A study of marketing for non-specialists, showing the importance of the buyer-supplier relationship. It examines product and service marketing and explains marketing principles in the context of all... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0273627988
• ISBN13: 9780273627982
• Release Date: January 1998
• Publisher: Trans-Atlantic Publications
• Length: 496 Pages