Marketing: Principles and Perspectives W/Powerweb, 4/E (Paperback)

by William O. Bearden, Thomas N. Ingram, Raymond W. LaForge

Book Overview

This text emphasizes integrated marketing communications and focuses on customer loyalty and cross-functional teams, as well as full integration of the Internet. Each chapter opens with an Internet... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 007286057X
• ISBN13: 9780072860573
• Release Date: January 2003
• Publisher: Irwin/McGraw-Hill
• Length: 596 Pages
• Weight: 2.90 lbs.
• Dimensions: 0.9" x 8.7" x 10.9"

Customer Reviews

Great Introduction to the future of marketing!

I used this book as an introduction to marketing at the School of Management at Syracuse University. I found the to be thought out well, layed out in a logical format and it was current with all information. It was more interesting than most text books.