Cengage Advantage Books: Marketing Principles and Best Practices (with Infotrac )

by K. Douglas Hoffman and Michael R. Czinkota

Book Overview

Marketing Principles and Best Practices, Advantage Edition combines the expertise of the best teachers and most accomplished scholars in marketing in a low-priced paperback text. These authors have... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0324305729
• ISBN13: 9780324305722
• Release Date: January 2005
• Publisher: South Western Educational Publishing
• Length: 598 Pages
• Weight: 2.64 lbs.
• Dimensions: 0.4" x 8.6" x 10.8"