Marketing Practices and Strategies of Small Scale Industry

by Raj Kumar Gautam

Marketing is one of the most dynamic fields which decides success or failure of the organization. The purpose of marketing is to create a competitive advantage. The marketing firms that keep prices as... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3659153427
• ISBN13: 9783659153426
• Release Date: June 2012
• Publisher: LAP Lambert Academic Publishing
• Length: 312 Pages
• Weight: 1.01 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"