Marketing Plans: How to Prepare Them, How to Profit from Them

by Malcolm McDonald and Hugh Wilson

A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in marketing. Marketing Plans is designed as a tool and a user-friendly learning resource. Every point illustrated by powerful practical examples and made actionable through simple, step-by-step templates...

• Format: Paperback
• Language: English
• ISBN: 111921713X
• ISBN13: 9781119217138
• Release Date: November 2016
• Publisher: Wiley
• Length: 640 Pages
• Weight: 3.45 lbs.
• Dimensions: 1.2" x 7.3" x 9.6"