Marketing Plans: How to Prepare Them, How to Profit from Them

by Malcolm McDonald and Hugh Wilson

A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 111921713X
• ISBN13: 9781119217138
• Release Date: November 2016
• Publisher: Wiley
• Length: 640 Pages
• Weight: 3.45 lbs.
• Dimensions: 1.2" x 7.3" x 9.6"