Marketing Plans for Service Businesses: A Complete Guide

by Malcolm McDonald and Adrian Payne

Book Overview

Marketing Plans for Service Businesses is based on the successful Marketing Planning for Services, which has been completely overhauled, updated and revised to give a new and authoritative guide to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight...

• Format: Paperback
• Language: English
• ISBN: 075066746X
• ISBN13: 9780750667463
• Release Date: October 2005
• Publisher: Butterworth-Heinemann
• Length: 320 Pages
• Weight: 1.78 lbs.
• Dimensions: 0.9" x 7.4" x 9.7"