Marketing Plans: A Complete Guide in Pictures

by Malcolm McDonald

An imaginative, witty, original but deadly serious introduction toall the concepts you need in marketing today.

Successful executives know that marketing as a process and anorientation is a necessity for understanding where a company needsto go and how to get there. It's not difficult to spot thoseorganizations that have failed to adopt a marketing approach

In order for managers and students to quickly grasp the keyprinciples, one of the...

• Format: Paperback
• Language: English
• ISBN: 1119943132
• ISBN13: 9781119943136
• Release Date: March 2012
• Publisher: Wiley
• Length: 176 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.4" x 6.7" x 9.6"