The Marketing Planning Workbook: Effective Marketing for Marketing Managers

by Sally Dibb and Lyndon Simkin

Sally Dibb and Lyndon Simkin present a clear, systematic approach to marketing planning. They first outline the main features of the key planning techniques and strategies. Then, involving the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0415118913
• ISBN13: 9780415118910
• Release Date: November 1996
• Publisher: Routledge
• Length: 240 Pages