Marketing Planning: Strategy, Environment and Context

by Jim Blythe and Phil Megicks

Marketing Planning provides an overview of the essential elements of marketing planning with a particular emphasis on the components of the marketing planning process, whilst highlighting the three... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0273724711
• ISBN13: 9780273724711
• Release Date: June 2010
• Publisher: Financial Times
• Length: 264 Pages