Marketing Planning Guide

by William E. Warren, Robert E. Stevens, Phylis M Mansfield, et al.

Book Overview

THE CLASSIC guide to develop a marketing plan--completely updated The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0789023377
• ISBN13: 9780789023377
• Release Date: November 2005
• Publisher: Routledge
• Length: 378 Pages
• Weight: 1.62 lbs.
• Dimensions: 1.1" x 6.3" x 8.8"