Marketing Planning for the Healthcare Industry

by John Lidstone and Janice Maclennan

Book Overview

Marketing in the pharmaceutical and healthcare sector requires a particular set of skills; its intricacies mean planning is an essential prerequisite. The marketing planning system described in this... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0566081121
• ISBN13: 9780566081125
• Release Date: April 1999
• Publisher: Routledge
• Length: 168 Pages
• Weight: 1.45 lbs.
• Dimensions: 0.7" x 8.3" x 11.8"