Marketing Plan

by Tomás Ernesto Novick

This paper addresses the construction of a marketing plan for a local travel and tourism company. The importance of this plan is the possibility of being able to plan on a very uncertain and changing context, with the purpose of giving a contribution to an industry greatly affected by the crisis that began in June 2018, deepened in 2019 and detonated in 2020 with the pandemic of COVID 19. The research is motivated by the interest and concern about...

• Format: Paperback
• Language: English
• ISBN: 6206230015
• ISBN13: 9786206230014
• Release Date: July 2023
• Publisher: Our Knowledge Publishing
• Length: 148 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"