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Paperback Marketing Plan for Virgin Blue 2 Book

ISBN: 3638748146

ISBN13: 9783638748148

Marketing Plan for Virgin Blue 2

Seminar paper from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: High Distinction, Bond University Australia, language: English, abstract: This marketing plan is prepared for Virgin Blue with the sole aim to increase their profit. A brief history of the company describes their quick success in the aviation industry. Followed by, the current market situation and the appropriate PEST Analysis. The SWOT...

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