The Marketing Performance Measurement Toolkit

by David Raab

Offers step-by-step instructions on how to successfully build a marketing performance measurement system that meets established needs. This book shows how to find the answers with lists of information... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1933199148
• ISBN13: 9781933199146
• Release Date: March 2009
• Publisher: Racom Communication
• Length: 291 Pages
• Weight: 1.41 lbs.
• Dimensions: 1.0" x 6.1" x 9.0"