Marketing Payback: Is Your Marketing Profitable?

by Robert Shaw and David Merrick

Book Overview

"A landmark book, providing marketing practitioners with the tools to professionalize their marketing decision-making." Philip Kotler Do you know if your marketing is profitable? Which activities... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0273688847
• ISBN13: 9780273688846
• Release Date: April 2005
• Publisher: Prentice Hall
• Length: 511 Pages
• Weight: 1.95 lbs.
• Dimensions: 1.1" x 6.8" x 9.6"