Marketing Online for Dummies [With Includes an Internet Utility Pack & Websites...]

by Bud E. Smith and Frank Catalano

More and more businesses around the world are taking advantage of the Internet to promote a wide range of goods and services to an international online community. Why be left behind in the stampede to get online? Here's a book with all the answers and solutions to marketing your own particular business, large or small, on the Web. Whether you're using a PC or a Mac, Marketing Online For Dummies covers all the topics you need to know in order to market your products or services over the Internet effectively, efficiently, and successfully, including sound advice and real-world examples on how to Create an online marketing strategy and match your customer base to the online community Select the best ISP (Internet Service Provider) and rightsize" your site to suit your own online business needs Design exciting content to bring customers to your site again and again Increase traffic and awareness with Internet mailing lists, Listservs, and the latest innovations in Push technology Use Newsgroups and Online Forums to promote your online site Marketing Online For Dummies also features a special section of online resources to help you get more information about online marketing. On its bonus CD-ROM, this book also features a great deal of PC and Mac software that you can use for Web browsing, e-mailing, and developing your own online business strategies.

• Format: Paperback
• Language: English
• ISBN: 0764503359
• ISBN13: 9780764503351
• Release Date: March 1998
• Publisher: For Dummies
• Length: 342 Pages
• Weight: 1.45 lbs.
• Dimensions: 1.0" x 7.5" x 9.3"

Customer Reviews

Great book to read BEFORE you start your site.

I am only on page 90, but this book is worth its weight in gold. It helps you to understand the on line demographics to see how much of your marketing budget to put into a site vs. your off line dollars.

A great book for the novice entrepreneur!

Do you want to earn extra income from your business? There are plenty of people today who can offer you helpful information on how to market your business online. There are also plenty of fine books available to help you market your business as well. Feel like a real dummy at marketing? Maybe you are one but don't worry. IDG Books has published Marketing Online for Dummies to offer the average person on the street the basic marketing information they need to be successful. Marketing Online for Dummies offers a broad range of useful information about the online world, domain name selection and use, Website content, and effective Website marketing strategies. Readers should pay particularly close attention to the chapter dealing with domain name selection and use. According to the authors the selection of an effective domain name can be easily overlooked. Because the use of a domain name will have a direct impact upon the marketing success of any company, it is important to come up with the right name for a company's Website in order to successfully market the products and services they have to offer. This book offers an excellent treatment on this very important subject. Another bright spot about this book is the special Internet directory of companies and individual Websites where readers can obtain important business information related to online commerce and great shareware software programs. There are valuable resources available on the Internet today and you will find many of them listed here. As are other books in the Dummies series, this one is quite easy to read and understand. This book is ideal for the novice entrepreneur. The information is first-rate. The software included on the accompanying CD will get the reader online. You won't be an online marketing dummy after reading this book but you may be one if you don't read it at all. The choice is yours!