Marketing on the Internet

by Jill H. Ellsworth and Matthew V. Ellsworth

An in-depth guide to advertising, marketing, and sales on the Internet -the tools, techniques, and strategies you need to create an effective multimedia presence on the World Wide Web. Business on the Internet is booming! Customers now shop at virtual malls, order online from multimedia catalogs, and routinely conduct other electronic transactions. At the same time, new technologies have appeared that make it easier than ever for marketers to communicate...

• Format: Paperback
• Language: English
• ISBN: 0471165042
• ISBN13: 9780471165040
• Release Date: December 1996
• Publisher: Wiley
• Length: 464 Pages
• Weight: 0.85 lbs.
• Dimensions: 1.1" x 7.5" x 9.3"

Customer Reviews

Everything you need to know about the Internet is here

Whether you see the Internet as a business venture, or simply wish to find out more as a new user, `Marketing on the Internet' is a delightful book to read. Its logical structure takes you through an overview of the subject right onto specifics on using the Internet as a marketing tool... leading onto ways and means of doing business on the world wide web. What's more, the authors have taken care to cover issues such as security and privacy, which are crucial to any e-commerce transaction. There's also a section on creating your own web site, which can help small businesses in getting their venture going. With its huge list of online resources available to draw additional information from, this book is an "everything you wanted to know" book about marketing on the Internet. Don't let its bulky textbook format put you off. Read it if you want to get `into' the Net.

The first and best book on Internet Marketing

I have read now numerous internet marketing books and this one is still the best. This was the first internet marketing book and created what we now think of as "the standards" for internet marketing. Brilliant. Read this one if you read any of them.

Outstanding book - the very first ever written on this topic

This book, written in 1996, set up much of what we know about Internet Marketing. Pretty much every book that followed it used the concepts and ideas. The author won the Tenagra Award for Internet Marketing in part due to this groundbreaking book. The concepts are as fresh today as when written. A must have book for net marketers