Marketing on the Internet

by Linda Lamb

""NetMarketing: Creating Customers Online tells marketing strategists what they need to know to successfully use this new communication and sales channel:

Messages on the Internet can be either messages that you send out (such as email that the recipient pays to receive, directly or indirectly) or messages that come in to you (where you have invited customers and prospects to your information). There are different rules for each kind of communication,...

• Format: Paperback
• Language: English
• ISBN: 1565921054
• ISBN13: 9781565921054
• Release Date: August 1996
• Publisher: O'Reilly Media
• Length: 180 Pages