Marketing of Engineering Services (Engineering Management Series)

by Brian Scanlon

This book provides guidelines on what should constitute marketing in an engineering environment and how its various aspects can be tackled from a practical standpoint. It is particularly relevant to those aspiring to positions in general management and fills an important gap in the training of professional engineers.

• Format: Hardcover
• Language: English
• ISBN: 0727713485
• ISBN13: 9780727713483
• Release Date: January 1988
• Publisher: Thomas Telford Publishing
• Length: 128 Pages
• Weight: 0.45 lbs.