Marketing Nutrition: Soy, Functional Foods, Biotechnology, and Obesity

by Brian Wansink

Book Overview

Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Consumer confusion has lead to floundering sales for soy foods; embarrassing results for expensive Five-a-Day for Better Health programs; and uneaten mountains of vegetables at homes and in school cafeterias. Brian Wansink's Marketing Nutrition focuses on why people...

• Format: Hardcover
• Language: English
• ISBN: 0252029429
• ISBN13: 9780252029424
• Release Date: June 2005
• Publisher: University of Illinois Press
• Length: 224 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.8" x 6.3" x 9.1"