Marketing Nonprofit Programs and Services: Proven and Practical Strategies to Get More Customers, Members, and Donors

by Douglas B. Herron

Book Overview

The most helpful blAnd of theory and nuts-and-bolts practice I've seen. ?William E. Cameron, director, Philadelphia YMCA Management Resource Center Brings together in one volume the best concepts and methods to attract and satisfy customers, communicate an organization's message distinctly and effectively, and solve membership and program enrollment and retention problems. Focusing on how to get more customers, consumers, and volunteers, Herron shows...

• Format: Hardcover
• Language: English
• ISBN: 0787903264
• ISBN13: 9780787903268
• Release Date: November 1996
• Publisher: Jossey-Bass
• Length: 304 Pages
• Weight: 1.18 lbs.
• Dimensions: 1.0" x 6.3" x 9.3"