Marketing Nonprofit Programs and Services: Proven and Practical Strategies to Get More Customers, Members, and Donors

by Douglas B. Herron

Book Overview

The most helpful blAnd of theory and nuts-and-bolts practice I've seen. ?William E. Cameron, director, Philadelphia YMCA Management Resource Center Brings together in one volume the best concepts and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0787903264
• ISBN13: 9780787903268
• Release Date: November 1996
• Publisher: Jossey-Bass
• Length: 304 Pages
• Weight: 1.18 lbs.
• Dimensions: 1.0" x 6.3" x 9.3"