An Analysis of Theodore Levitt's Marketing Myopia

by Elizabeth Mamali and Monique Diderich

Theodore Levitt's 1960 article "Marketing Myopia" is a business classic that earned its author the nickname "the father of modern marketing". It is also a beautiful demonstration of the problem solving skills that are crucial in so many areas of life - in business and beyond.

The problem facing Levitt was the same problem that has confronted business after business for hundreds of years: how best to deal with slowing growth and eventual...

• Format: Paperback
• Language: English
• ISBN: 1912127334
• ISBN13: 9781912127337
• Release Date: July 2017
• Publisher: Macat Library
• Length: 94 Pages
• Weight: 0.22 lbs.
• Dimensions: 0.2" x 5.1" x 7.8"