Marketing Multiplier and Marketing Strategy Simplified Dynamic Decision Rules

by Hermann Simon

Book Overview

In this book, marketing expert Hermann Simon presents a groundbreaking system for determining optimal marketing strategies in dynamic market environments. Drawing on extensive case studies and research, Simon provides practical advice for using the "marketing multiplier" to maximize returns on marketing investments.

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as...

• Format: Hardcover
• Language: English
• ISBN: 1020791373
• ISBN13: 9781020791376
• Release Date: July 2023
• Publisher: Legare Street Press
• Length: 48 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.3" x 6.1" x 9.2"