Marketing Moves: A New Approach to Profits, Growth, and Renewal

by Philip Kotler, Dipak C. Jain, Suvit Maesincee, et al.

Forget the tired argument about old versus new economy say internationally renowned marketer Philip Kotler and his coauthors Dipak C. Jain and Suvit Maesincee. The Internet, globalization, and hypercompetition are forcing companies to redefine their markets, market offerings, and marketing operations so that they can compete successfully in both the old and the new economies. The scarcity of customers, not products, calls for making marketing the...

• Format: Hardcover
• Language: English
• ISBN: 1578516005
• ISBN13: 9781578516001
• Release Date: July 2001
• Publisher: Harvard Business Review Press
• Length: 193 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.8" x 6.7" x 9.1"

Customer Reviews

Perfect for teaching marketing concepts

I read Marketing Moves in about three days. This book is very good. An excellent source for learning marketing and how it should play a role in your business. A very good source for entrepreneurs. The authors are the number one source for marketing in the business world. I highly recommend this book.

High level thinking and writing on marketing

The book provides a brilliant and easily digestable historical overview of "old" and "new" marketing and corporate strategy. Upon this foundation the book describes the current state of commerce and makes reccommendations for successful corporate strategy. If you have read several marketing related books, the material may not seem revolutionary; however, the writing and clear thinking in this book puts it in a league of its own and creats its value. The book very effectively synthesizes history, theory, and the current state of corporate strategy and notably enhanced my thinking on marketing.