Marketing, Morality and the Natural Environment

by Andrew Crane

Book Overview

This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0415439612
• ISBN13: 9780415439619
• Release Date: March 2007
• Publisher: Routledge
• Length: 218 Pages
• Weight: 0.69 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"