Marketing Mistakes and Successes

by Robert F. Hartley

Book Overview

This best-selling casebook, now in its 11th edition, presents a series of fascinating scenarios that let you learn from some of today's most prominent business players. In an engaging, conversational style, Robert Hartley provides detailed analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes. These real-life accounts are packed with practical tips, insider insights, and marketing advice. As a...

• Format: Paperback
• Language: English
• ISBN: 0470169818
• ISBN13: 9780470169810
• Release Date: February 2009
• Publisher: John Wiley & Sons
• Length: 406 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.6" x 5.9" x 8.8"

Customer Reviews

Very satisfied

Product arrived promptly and condition was as described. I would buy from this seller again.

Great purchase

I bought a used book and it was in great condition!! Thank you so much!!! It was just what I needed!!

Marketing Mistakes and Successes

This book is a great read. Very interesting articles about different famous companies. I recommend it even if you're not a student.

I love it

This is a really great read for any marketer who wants to learn from past mistakes and successes. The scenarios are open for interpretation by the reader so it also makes an excellent case studies book.

Engaging and helpful

I am an undergrad. student and am not too familiar with the business concepts, but this book is engaging even if I am not fully educated with business terminologies. The cases mentioned, as well as the analysis is definitely helpful because it is one way to understand these real-life companies, such as how Carly Fiorina came to H-P and was later ousted; the competition between Toy-R-Us and Walmart are all worth reading over. I highly recommend it for anyone interested in business.